Crafting Luxury Homes in the Heart of Brasada Ranch
In the high-desert landscape of Central Oregon lies Brasada Ranch, a modern, luxurious resort that blends the rustic charm of ranch life with upscale amenities. This idyllic setting is where Trailhead Design + Build has embarked on its latest venture: purchasing land, constructing a spec house, and bringing a unique vision to life. Let me tell you a bit about the process, but first allow me to give you a little background…
Trailhead Design + Build was founded in 2015 by myself, Scott Briles, and my former business partner, Jesse. What began as a humble operation, taking on any job that came our way, has grown into a robust team specializing in framing homes, buying property, and building both spec and custom homes. Our journey from a small contractor to a reputable name in the industry is a testament to our dedication, hard work, and the trust we've earned from homeowners, business owners, and subcontractors alike.
At Trailhead Design + Build, our mission is to create homes that cater to a lifestyle of comfort and sustainability. We pride ourselves on building with a low carbon footprint and embracing innovative designs. Our motto is to work with the "weird people" who want to do things differently, pushing the boundaries of conventional homebuilding.
Our team is our greatest asset. The head guys are both finish craft painters and master carpenters, bringing precision and artistry to every project. As for myself, I handle everything from sales to design, front-end framing, managing subcontractors, and ensuring the completion of jobs. I like to think of myself as the “all-time Bitch,” handling whatever comes our way with enthusiasm and a problem-solving mindset. We also partner with top architects and designers, ensuring every project is a collaborative effort. Client and community feedback play a crucial role in shaping the final design, ensuring that each home is a reflection of both our vision and the desires of future homeowners.
Why Brasada ranch?
We own several lots in Brasada Ranch, a premier resort known for its luxury amenities and breathtaking views. The decision to build here aligns perfectly with our goals and the preferences of potential buyers. Growing up on the east side of Bend, I always knew this area was a hidden gem. Brasada Ranch offers pools, golf, tennis, and more, creating a country club vibe that attracts great people looking for a high-end living and vacation experience.
The acquisition process was not without its challenges. The first house we built in Brasada Ranch was a learning curve. Initially planned as our own home, we decided to sell due to the skyrocketing costs driven by COVID-19. This pivotal decision not only changed our lives but also transformed our business approach, setting the stage for future successes.
Brasada Ranch is more than just a location; it's a lifestyle. Ranked as the #2 resort in the Pacific Northwest, it offers an array of amenities, including six pools, a private golf course, horseback stables, and a state-of-the-art athletic club. The resort's blend of luxury and rustic charm makes it a highly desirable place for homebuyers.
Our Design Philosophy
At Trailhead Design + Build, we believe in bringing our clients' ideas to life. We collaborate with architects, guide the design process with budget considerations in mind, and ensure that the final product aligns with the initial vision. Our spec home design at Brasada Ranch was initially tailored for our family, then adapted to accommodate others, offering a versatile and welcoming space.
Our designs are characterized by radical elements such as large timbers, varied ceiling designs, expansive windows, and custom trims. We use clear redwood siding and natural stone to seamlessly blend with the high-end standards set by Brasada Ranch. Sustainable practices are at the core of our designs, and every detail is meticulously planned to harmonize with the natural surroundings and resort environment.
Our brasada sales strategy
Our spec homes at Brasada Ranch are marketed with a clear strategy in mind. We target high-end buyers looking for luxury living in a premier location. Our marketing channels include partnerships with real estate firms, with standout agents like Deb Mortimore-Lane from Sunriver Realty. Unique selling points, such as the 22-foot main living room ceilings and repurposed redwood from the Big Basin fires, are highlighted to attract potential buyers.
We love tailoring the buying experience to ensure excellent customer service, after all, every buyer is different. From the first showing to the final sale, we aim to provide a seamless and personalized journey. Testimonials from satisfied buyers, such as the ones who fell in love with the redwood story, speak volumes about our commitment to quality and customer satisfaction and let us know we’re on the right track. We also offer after-sales services to ensure that our clients feel supported long after the purchase.
what’s next?
Looking ahead, we have another exciting project lined up for lot #649 on the 18th green. This large lot will feature a 4,500-square-foot home ready for presale, promising to be another masterpiece in our portfolio.
Trailhead Design + Build's journey at Brasada Ranch is a story of passion, innovation, and dedication. We look forward to continuing our work in this beautiful setting, creating homes that embody luxury, sustainability, and unique design. Stay tuned for more updates and new projects as we continue to build our legacy in Central Oregon and be sure to reach out if we can help you dream up your next project in Brasada and beyond!